The second edition of the New Global Sport Conference (NGSC) gathers visionary leaders from esports, gaming, business, mainstream sports, and entertainment to explore this year's theme ‘The Future of Fandom’.
Hosted at the Four Seasons Hotel Riyadh At Kingdom Centre on August 24-25, NGSC will discuss how fandom is evolving and its significant impact on business planning, content creation, IP and media rights, marketing, and strategic community-building.
NGSC will host sessions that will highlight the challenges and opportunities in crafting a new global sporting legacy, the role of technology in shaping the future of competitive gaming, and the art of storytelling in esports.
More than 60 global leaders from their respective sectors will share insights on innovation, market expansion, and the creation of game titles designed to endure for decades. The theme of the event is especially apt considering an astounding 67% of Saudi Arabia’s native population identify as gamers.
The first speakers to be announced for this year’s #NGSC24 include:
Ralf Reichert, CEO of the Esports World Cup Foundation, said: “I'm thrilled about the upcoming New Global Sport Conference, which will bring together some of the smartest and most experienced leaders across esports, gaming, tech, media, sports, and entertainment, to dive into how esports redefines fan engagement. Building on the success of our first Esports World Cup and hosting it in Riyadh, we aim to spark conversations that will push the industry forward for years to come.”
The conference will focus on key themes such as ‘Fan Engagement in Sports and Esports’ exploring the latest trends and strategies. These include the use of social media, gamification, real-time interaction, personalized fan experiences, innovative marketing tactics, and AI-driven content to enhance fan loyalty and drive growth.
Speakers at the conference will also shed light on the recent news about a historic milestone for the development of esports, coming out from the International Olympic Committee (IOC), partnering with the National Olympic Committee (NOC) of Saudi Arabia to host the inaugural Olympic Esports Games 2025 in the Kingdom for the next 12 years.
NGSC’s inaugural edition last year saw the unveiling of the first Esports World Cup – currently taking place in Riyadh – and the Esports World Cup Foundation. The latter, a non-profit organization, is dedicated to fostering collaboration within the esports community and ensuring the sector's long-term sustainability. Building on the success of its inaugural event, the NGSC continues to grow, having integrated the 2022 and 2023 editions of the Next World Forum under its umbrella.
Together with the Esports World Cup and the Esports World Cup Foundation, NGSC aligns with Saudi Arabia’s comprehensive National Gaming & Esports Strategy, which was unveiled in 2022. The strategy is aligned with Vision 2030 and highlights the Kingdom’s commitment to leadership and innovation in this global dynamic sector.
Moreover, the strategy reflects Saudi Arabia’s vision to position the country at the forefront of the global gaming landscape, create 39,000 jobs locally, and contribute $13.3 billion to the Kingdom’s economy.
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LEGOLAND® Dubai is excited to invite families to a month of thrilling adventures with "Defend the Dream World!" Every weekend, this September, children can join Mr. Oz and the LEGO® DREAMZzz™ heroes for an engaging quest to stop the sneaky Never Witch from stealing precious memories. With a variety of interactive activities, character meet-and-greets, and an immersive LEGO 4D movie experience, LEGOLAND Dubai Resort promises a fun-filled month that will captivate young imaginations and create lasting family memories. Upon completing the challenges and activities each child will receive a lanyard and ID card certifying them as an official Agent of the Night Bureau.
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Each One Bedroom Sea View Pool Villa features a private pool and a beautifully landscaped garden terrace, offering guests a serene retreat with breathtaking view of the azure Arabian Gulf. Whether you’re enjoying a peaceful morning swim or relaxing under the stars in the evening, these villas serve as a sanctuary of tranquillity and elegance.
Joby Aviation, Inc. (NYSE:JOBY), a company developing electric air taxis for commercial passenger service, today announced it has taken the first step towards becoming a certified air taxi operator in the United Arab Emirates.
During the International Civil Aviation Organization’s inaugural Advanced Air Mobility Summit, taking place in Montreal, Canada this week, JoeBen Bevirt, founder and CEO of Joby Aviation, met with His Excellency Saif Mohammed Al Suwaidi, Director General of the UAE General Civil Aviation Authority (GCAA), and presented Joby’s Letter of Intent to initiate Joby’s Air Operator Certificate application.
In February 2024, Joby signed a definitive agreement with Dubai’s Road and Transport Authority (RTA) to launch air taxi services in the Emirate of Dubai, positioning the city as a world leader in the next generation of fast, clean and quiet air mobility.
In April 2024, Joby expanded its partnership with the UAE through a multilateral Memorandum of Understanding (MoU) with the Department of Municipalities and Transport – Abu Dhabi (DMT), the Abu Dhabi Department of Economic Development (DED) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), paving the way for Joby to establish and scale air taxi services in Abu Dhabi and beyond.
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