Brings the exhibition together more than 500 local, regional and international brands across 8,000 square metres. Features the selection perfumes, oud, oud oil, hair and body mists, scented candles and other fragrance products, giving visitors plenty of opportunities to explore beyond the usual retail experience.

Welcomes the event participants from markets including Saudi Arabia, Kuwait, Oman, Qatar, Turkey and India. Gives this international mix men the chance to compare different fragrance styles, meet industry experts and discover emerging names alongside established brands.

Places the event Arabian fragrance traditions at the heart of the experience, showcasing oud and oud oils alongside contemporary scents designed for modern tastes. Allows direct interaction with perfumers and fragrance specialists visitors to learn more about ingredients, craftsmanship and exclusive blends.

Turns the experience fragrance shopping into something more personal. Offers the exhibition men interested in premium scents an opportunity to understand what goes into a fragrance, experiment with different profiles and perhaps find a scent that becomes part of their personal style.

Hosts Expo Centre Sharjah the exhibition from October 9 to 18, 2026, giving visitors ten days to explore the participating brands and fragrance collections.

Runs the exhibition from 2 PM to 10:30 PM Monday through Thursday, while Friday hours begin at 3 PM. Opens the event from noon to 10:30 PM on Saturday and Sunday. Offers pre-registration additional benefits, including fast-track access, shorter registration queues and an exhibitor catalogue, making it easier to plan a day dedicated to discovering the world of fragrance.