K-Fest kicks off in spectacular style at Dubai Festival City Mall on 25 September, with a free concert at Festival Bay from 7:30 PM. Opening with the much-loved IMAGINE Show, the night will build into a live concert from 8:00 PM, featuring headline performances by the South Korean solo artist Kwon Eunbi, former member of K-pop group IZ*ONE, and the South Korean boy band ONEUS.

The opening concert, brought to you by Dubai Calendar, will bring two distinct sides of K-pop to Festival Bay, with Kwon Eunbi taking the stage as one of South Korea’s popular solo performers, following a career that first brought her to global attention as part of IZ*ONE. Best known for their powerful performances and distinctive concepts, ONEUS will also bring the energy of K-pop straight to Festival Bay, giving fans the chance to see the group perform live in Dubai at a free-to-attend concert. Dubai is set to mark the group’s first global stage following its 12th mini album release - ‘FIRST LIGHT’ and one of the first opportunities for international fans to experience their latest music live. 

Left: Choi Young-jun Right: AIKI

Brought by the Korea Creative Content Agency (KOCCA), K-Fest’s entertainment line-up will continue on 26 September from 8:00 PM, with Korean dancers and choreographers AIKI and Choi Young-jun taking centre stage. AIKI, best known for her appearance on Street Woman Fighter and as the leader of dance crew HOOK, will join Choi Young-jun, whose choreography has helped shape performances for some of K-pop’s biggest names, for another evening open to the public at Dubai Festival City Mall.

Running from 25 September to 4 October under the theme ‘Discover Korea in Dubai’, the brand-new citywide festival will turn Dubai into a playground for fans of Korean culture, centred around four key pillars - Celebrate Korea, Shop Korea, Win Korea, and Taste Korea, with live performances from K-pop stars, Korean movie nights, beauty and fashion discoveries, dining experiences, cultural showcases, citywide shopping offers and prizes to be won. 

The launch of Dubai K-Fest reflects the growing global influence of Korean culture and Dubai’s position as a city where cultures, communities and global trends come together. The inaugural festival creates a new platform for Korean artists, brands, creators and businesses to connect with Dubai’s diverse international audiences, while giving residents and visitors a new way to discover Korea without leaving the city.

Dubai K-Fest 2026 is organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), and supported by KOCCA UAE Business Center and KOREA 360.