This year's ADIHEX stand brings innovation built for every journey, headlined by latest innovative product debuts. The ARB Winch and ARB Forged Recovery Hitch make their first appearance in the market alongside the ARB Intrepid Roof Top Tent, each built to last on ARB's field-tested engineering standards. The Winch and Forged Recovery Hitch are aimed at customers who need dependable recovery equipment for demanding terrain, while the Intrepid Roof Top Tent is a lightweight rooftop tent built for fast setup and weather protection on extended overlanding trips.

Rounding out the UAE debuts is the NACHO NANO, extending ARB's lighting range with a compact design suited to a wide range of 4x4 builds, alongside the SkyDome Swag 3, ARB Inflation Case, ARB Seat Organiser, ARB Cargo Organisers, ARB Seat Cover and ARB Spare Wheel Trash Bag. The ARB Brushless Air Compressor, previewed at ADIHEX last year, is now available with local stock, giving customers the option to purchase and use it directly from the show. Alongside its own products, the stand will carry established outdoor brands including Sea to Summit, Buff, Led Lenser, Campingaz, and NACHO Off-roading Lights, reinforcing ARB Emirates' position as a one stop destination for the region's 4x4 community.

Hani El Tannir, CEO, Al Masaood Group Industrial, said: "ARB Emirates' participation at ADIHEX reflects the steady growth of the UAE's off-road and overlanding community, and the role Al Masaood Group plays in supporting it with products built for the conditions our customers actually drive in. This year's line-up adds meaningful new capability while staying grounded in the durability our customers expect from the brand."

Walid Youssef, General Manager of ARB Emirates, said: "Each year at ADIHEX gives us a direct look at how our customers are using their vehicles and what they need next. The new products on our stand this year respond to that feedback and give the region's growing 4x4 and overlanding community a wider set of tools to work with.”

Visitors to the stand can take advantage of an exhibition-only WOW promotion on ARB products while stocks last, along with technical consultations with ARB product specialists throughout the show.

ADIHEX remains one of the region's largest platforms for hunting, equestrian sport and outdoor lifestyle, drawing visitors from across the UAE and the wider Gulf, including falconers, adventurers and outdoor enthusiasts. For Al Masaood and ARB Emirates, the show continues to support the community-driven growth of the UAE's off-road and overlanding community, a community it has built up over more than three decades in the market.