ARES took part in the fifth edition of MIMO Milano Monza Motor Show, held from 26 to 28 June at the Autodromo Nazionale Monza, which recorded more than 30,000 total attendees over three days dedicated to automotive passion.
Within the exhibition context, ARES presented its full range - S1, Panther, Defender, Wami and Bullet - consolidating a high-impact presence and generating a strong level of interest from both the end public and industry stakeholders.
The brand also structured a targeted programme of experiential activations, with many driving experiences dedicated to selected stakeholders and a series of one-to-one meetings with prospects and potential clients. Particular focus was placed on the new stylistic evolution of the S1, which received extremely positive feedback for its design, positioning and project consistency.
ARES’s participation in MIMO 2026 represented an important opportunity for visibility, relationship-building and direct engagement with a broad and diverse audience, confirming the Brand’s ability to generate interest even beyond its most established interlocutors.
The feedback collected confirms the strength of the project portfolio and the brand’s ability to generate value through exclusivity, design and tailor-made craftsmanship, engaging an increasingly broad and qualified network of interlocutors.
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