Held alongside a live screening of the Barcelona-Catalunya 2026 Formula 1® race, the event brought together customers, media, and automotive enthusiasts for an immersive Formula 1® experience.

Guests were treated to a high-energy viewing of the race on Audi’s panoramic video wall, recreating the thrill of the track within the showroom environment. The highlight of the evening was the rare opportunity to see the highly anticipated Audi R26 showcar up close, offering a glimpse into Audi’s exciting future in Formula 1®, alongside a display of the Group B Rally Replica car.

The event underscores Audi’s growing presence in motorsport and its commitment to engaging regional audiences with global brand moments.