During a special China journey organized by Chery UAE and AW Rostamani, the official Chery distributor in the UAE, the future direction of the brand became clearer for UAE drivers. This trip was not only a product showcase, but also a way for Chery UAE to bring the global vision of Chery closer to the UAE market, especially as the brand continues to grow through advanced technology, stronger customer experience, and a wider SUV lineup. By inviting media to experience Cherys innovation directly in China, Chery UAE showed that it is looking beyond today’s market and preparing customers for a smarter, safer, and more connected future of mobility.
This experience came through a special invitation from Chery UAE and AW Rostamani, the official Chery distributor in the UAE. More than a media trip, it reflected how Chery UAE is looking toward the future of mobility and working to connect local customers with the wider global vision of Chery. Through this journey, the dealership highlighted its role in bringing the brands latest innovation, technology, and smart SUV direction closer to UAE buyers, while strengthening trust in Cherys long term presence across the region.
Presented at the Beijing International Auto Show, the Chery Tiggo V stood out as one of the most interesting future focused models from the brand because it was not designed around one fixed identity. Instead, Chery introduced it as a flexible vehicle concept that can take the form of three different cars in one, depending on market needs. It can work as an SUV for family comfort, an MPV for spacious daily practicality, or a pickup inspired model for customers who want a more active and versatile lifestyle.
This is the main strength of the Tiggo V, especially for the UAE, where customers often look for one vehicle that can serve several roles at once. A family may want the comfort and road presence of an SUV during the week, the cabin flexibility of an MPV for school runs and family trips, and the usefulness of a pickup style layout for outdoor activities or weekend plans. By building the Tiggo V around this adaptable idea, Chery is showing that it understands how different customers in the region use their vehicles in real life.
The Tiggo V also supports this flexible character with a futuristic design, a smart cabin, and intelligent driving features that make it feel more connected to modern lifestyles. Its cabin focuses on digital interaction and comfort, while its exterior gives it the confident look expected from a next generation SUV. For UAE buyers, the Tiggo V is not only another new model from Chery, but a preview of how the brand may shape future vehicles around lifestyle needs instead of forcing customers into one traditional category.
One of the most interesting parts of the journey was Chery showing its AI Moga humanoid robots as more than a futuristic concept. These robots are already being positioned for real use across different daily environments, showing how Chery is thinking about artificial intelligence beyond the car itself. In showrooms, AI Moga robots can support the sales experience by welcoming visitors, introducing vehicle features, and helping customers explore models in a more interactive way.
Chery is also looking at wider applications for the same technology. In hospitals, AI Moga robots can support medical care by helping with guidance, basic assistance, and service tasks that improve the patient experience. In traffic jams, the technology can also be used for traffic control support, helping manage road flow and improve awareness in busy conditions. This makes AI Moga part of a larger smart mobility ecosystem, where Chery is not only building connected SUVs, but also developing intelligent solutions that could support cities, customers, and daily life across the UAE.
One of the most impressive technologies during the China experience was Chery VPD, short for Valet Parking Driver. This is not a normal parking assist feature that simply guides the driver into a space. It is an advanced smart parking system designed to let the vehicle move more independently in complex parking areas through app based control.
Through One Tap Departure, the driver can summon the car from its parking spot using a smartphone app, allowing the vehicle to navigate out of the space and move toward the user. Through One Step Homecoming, the driver can exit the vehicle inside a residential garage or parking area, activate the system, and allow the car to search for a parking spot by itself. If the first spot is occupied, the system can replan its route and continue looking for another available space.
This gives the feature stronger real life value in crowded malls, hotels, business towers, residential buildings, and tight city parking areas. By using intelligent perception and obstacle avoidance, Chery VPD is designed to reduce parking stress and make the final part of the journey feel smoother. For UAE drivers who often deal with busy urban parking, this technology could become one of the most attractive smart features in future Chery models.
Separated from the smart parking experience, Chery also placed strong attention on safety through public crash testing. During the 2026 International Business Summit, the Tiggo 9 underwent a serious three vehicle composite crash validation at Cherys crash safety laboratory. The test placed the Tiggo 9 at the center of a harsh impact scenario, with a Tiggo 7 hitting it from the front at 50 km per hour while another impact struck it from the rear at 40 km per hour.
Showed this test how Chery wants to prove safety in conditions that feel closer to real road accidents, rather than only depending on standard lab scenarios. After the impact, reports highlighted that the passenger compartment remained intact, the main pillars showed no obvious deformation, and survival space was preserved. This matters for families because safety is not only about airbags and seatbelts, but also about body strength, post collision response, and the ability of the structure to protect people when impacts come from more than one direction.
Added a regional highlight to the story was the recognition received by Chery UAE and AW Rostamani from Chery International. The UAE team won two major awards that reflect how quickly the brand has built momentum in one of the region’s most competitive car markets.
These awards recognized not only sales results, but also the full customer journey, from the showroom experience and aftersales service to future focused technology and eco robotics. This is important for UAE buyers because advanced cars need strong dealer support behind them. A smart SUV with AI features, hybrid technology, or future parking systems becomes more convincing when the local distributor can deliver a premium ownership experience.
For Chery, the China trip showed a brand thinking about the future from several angles at once. The Tiggo V presented a flexible family vehicle concept, the AI Moga robots showed a wider technology ambition, VPD demonstrated a more intelligent answer to parking stress, and the crash testing proved a serious commitment to safety. With AW Rostamani Chery UAE gaining international recognition, the story also connects global innovation with regional trust, making Chery’s next chapter more relevant for drivers across the UAE.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.