Founded in Dubai in 2021 by Emirati entrepreneur Abdulla Saeed Alremeithi, Elite Dash has grown from a locally developed concept into an automotive technology brand creating digital dashboard solutions for road, performance and track applications. At SEMA Show 2026, the company will showcase its latest innovations to the global automotive industry, highlighting the engineering, technology and manufacturing capabilities emerging from the UAE. 

At the centre of the showcase will be Elite Dash’s flagship E-10 and E-12 digital dashboard systems, which have been designed, engineered and manufactured in the UAE. The systems deliver real-time ECU data alongside customizable themes, data logging, GPS integration, keypad control and adjustable shift lights, with compatibility across a wide range of aftermarket and stock ECUs.  

The E-10 is a 7-inch touchscreen display designed for seamless integration into a vehicle’s centre or heads-up area, while the E-12 is a 12.3-inch high-resolution digital dashboard designed as a modern alternative to traditional analogue instrument clusters, with customizable themes, layouts and vehicle-specific mounting options.  

Abdulla Saeed Alremeithi, Founder and CEO of Elite Dash Technology, said: “Participating at SEMA is an incredibly proud moment for us. Elite Dash was created with a clear ambition: to build automotive technology in the UAE that could stand confidently alongside international products. We are not simply taking a brand from Dubai to Las Vegas; we are taking UAE-designed, engineered and manufactured technology to one of the world’s most important automotive stages. We want people to experience the product first and then discover that it was created here in the UAE. That, for me, is what makes this milestone particularly special.” 

Elite Dash will also highlight its wider ecosystem of automotive technology, including the ED Keypad, vehicle-specific mounts, ECU and sensor integration and a growing range of accessories developed to provide drivers with an integrated and highly customizable digital experience. The company develops solutions for automotive enthusiasts, show cars, racing teams and specialty vehicle manufacturers, with its technology engineered around the requirements of individual vehicles.  

Abdullah added saying: “The company’s participation at SEMA represents a significant step in its international expansion and an opportunity to place Emirati-developed automotive technology alongside established global players in the automotive performance and aftermarket industry. It also reflects Elite Dash’s ambition to demonstrate that sophisticated automotive electronics and digital technologies can be developed and manufactured from the UAE for global markets.” 

Alremeithi’s vision for the company has centred on building something that the UAE could put its name on with pride, with a commitment to developing premium automotive electronics locally without compromising on quality, engineering or performance.  

Through its SEMA Show participation, Elite Dash aims to introduce its technology to a broader international audience while establishing relationships with distributors, automotive specialists and potential partners across new markets. The company is also developing its global dealer network, offering partners dedicated engineering support, product training, technical assistance, marketing resources and ongoing software and theme updates.  

As Elite Dash prepares to make its mark in Las Vegas, its SEMA debut represents more than an international exhibition for the company. It is an opportunity to showcase a new generation of Made in the UAE automotive innovation, demonstrating how Emirati entrepreneurship, engineering and technology can translate into products with global ambitions. 

Founded in Dubai in 2021, Elite Dash Technology specialises in digital dashboard systems, automotive electronics and vehicle customization solutions. Its growing portfolio includes the E-10 and E-12 digital dashboards, ED Keypad, vehicle-specific mounts, ECU and sensor integrations, cameras, GPS, TPMS and other automotive technology and accessories, with its core dashboard technology designed, engineered and manufactured in the UAE.