Festival Car 2026 will introduce a new two day format designed around elegance, travel, and Italian culture. The experience begins on Saturday, September 26 at Castello Cavour in Santena, where guests will enjoy breakfast, vintage car displays, guided visits, street food, and an evening aperitif open to the public.

Collectors will also take part in a private Langhe experience, followed by a guided visit to the Macaluso Foundation, one of the most fascinating motorsport destinations in the region. The evening will end with an exclusive gala dinner inside the Diplomatic Hall of Castello Cavour, creating a sophisticated setting that blends classic cars with history and hospitality.

On Sunday, September 27, the Tour d Elegance will begin from the English style park of Castello Cavour, a national monument, before reaching Revigliasco Torinese. The route will pass through Santena, Cambiano, and Pecetto Torinese, giving participants the chance to enjoy the beauty of the Turin hills in some of the world’s most admired classic automobiles.

Festival Car 2026 will place Italian automotive excellence at the center of the celebration. Alfa Romeo, FIAT, Lancia, and Maserati will join as official brand partners, highlighting the depth of Italian design, engineering, and craftsmanship. The event will also feature remarkable examples from Ferrari, Lamborghini, Italdesign, and the BOTTEGAFUORISERIE project.

Lancia will take a special role as the brand celebrates its 120th anniversary. Pininfarina has created a unique official poster for the occasion, inspired by three Lancia icons from the Heritage Hub collection. These include the 1931 Lancia Artena, the 1951 Lancia Aurelia B20 GT, and the 1955 Lancia Aurelia B24. The same cars shown in the artwork will also appear during the event, giving visitors a rare chance to see them in person.

Alfa Romeo will mark the 60th anniversary of the Spider Duetto with all four generations on display, while FIAT will celebrate its deep connection with Italian lifestyle and design. Maserati will contribute to the event during the Year of the Trident, reinforcing its legacy as one of Italy’s most emotional luxury performance brands.

Festival Car 2026 will feature a high profile jury made up of respected figures from the world of automotive design, heritage, and culture. The jury will include major designers, museum representatives, brand design leaders, and experts who have shaped some of the most memorable cars of modern history.

The cars will be judged according to design innovation, preservation, historical value, collectability, and future vision. This approach gives the Concours a deeper cultural role, as the event is not only about admiring beautiful classic cars, but also about understanding why they matter.

The Sunday program will include the inauguration ceremony, the Tour d Elegance, jury evaluations, exclusive presentations of one off cars and unique models, family activities by MAUTO, and the final awards ceremony. The Best of Show winner will receive The Ascent, the special trophy designed by Giugiaro Architettura, before the weekend closes with a final parade of the awarded and participating cars.