INFINITI BEYOND offers a more personal alternative to traditional luxury membership programs that often focus mainly on discounts and status. It creates an ongoing relationship between INFINITI and its customers by combining community, culture and wellbeing.

Members can attend exclusive events and cultural activities inspired by the Japanese heritage of INFINITI and the traditions of the Middle East. These shared experiences allow QX80 owners to meet people with similar interests while building a stronger connection with the brand.

The program also supports intellectual, social and personal wellbeing through a selection of lifestyle privileges. Members receive access to offers from U by Emaar across participating hotels, restaurants and entertainment destinations. They also receive complimentary access to Calm and additional wellbeing benefits designed to support relaxation, mindfulness and a more balanced daily routine.

INFINITI BEYOND combines its lifestyle benefits with the practical services included in the INFINITI Total Ownership Experience. These services include a five year warranty, valet support, courtesy vehicles and roadside assistance, helping customers enjoy a smoother and more convenient ownership journey.

The dedicated INFINITI BEYOND app brings every part of the membership together. Members can browse available benefits, register for exclusive experiences, activate wellbeing subscriptions and manage important ownership services directly from their phones.

INFINITI worked with experience innovation company Valtech to develop the foundation of the program. The collaboration helped create the customer journey and digital structure required to connect the physical and online elements of the membership.

Through INFINITI BEYOND, the brand is positioning the QX80 ownership experience as something more personal and meaningful. It allows customers to enjoy premium mobility while becoming part of a connected lifestyle community created around their needs and interests.