The new partnership reflects Kia's established presence and continued commitment to the UAE bringing together these organisations with a shared focus on customer care, innovation and long-term growth. 

“We are proud to welcome Kia customers to the Al Tayer Motors and Premier Motors family,” said Saeed Humaid Al Tayer, Managing Director, Al Tayer Motors. “Kia has built a strong reputation and loyal customer base in the country over many years. We look forward to building further on that foundation to deliver the exceptional standards of care, service and support that customers expect from a forward-looking, world-class dealership.” 

Kia offers one of the UAE's most diverse mobility portfolios, spanning passenger vehicles, SUVs, electric vehicles, commercial vehicles, and pickup trucks. The brand continues to expand its line-up in the country and recently introduced the PV5, with additional launches planned this year. 

“The appointment of Al Tayer Motors and Premier Motors marks a strategic milestone for Kia in one of the region's most dynamic markets. Their extensive expertise and strong operational capabilities will help strengthen the Kia ownership experience and support our transformation into a leading provider of sustainable mobility solutions. We also extend our sincere gratitude to Juma Al Majid Group for its valued partnership and contribution to Kia's success in the UAE. The strong foundation they established will support Kia's next phase of growth," said Hoo Gon Kim, President, Kia Middle East & Africa. 

Under the agreement, Al Tayer Motors will oversee Kia's sales, service, parts, and after-sales operations across Dubai & the Northern Emirates, while Premier Motors will handle these operations in Abu Dhabi & Al Ain. Existing warranties, service agreements, and after-sales support for Kia vehicles in the country will continue without interruption and will be fully honoured by Al Tayer Motors and Premier Motors. 

The partnership supports Kia's ongoing transformation towards electrification and sustainable mobility, aligned with the UAE's ambitions for innovation and sustainability.