Delivered in partnership with Emirates Motor Company (EMC), the authorized Mercedes-Benz distributor in Abu Dhabi, the programme gives participants direct access to the Mercedes-AMG GT 63 Coupé, powered by a handcrafted 4.0-litre V8 biturbo engine producing 577 horsepower on a Formula 1® circuit.

Based out of Yas Central, the experience further activates the circuit’s core hub, integrating seamlessly into Yas Marina Circuit’s year-round visitor offering.

Participants will take to the same track that hosts the Formula 1® Etihad Airways Abu Dhabi Grand Prix, experiencing the acceleration, braking, and handling capabilities of the AMG GT 63 Coupé in a structured and controlled environment, under the guidance of professional instructors.

As part of the DriveYAS portfolio, the experience will be available across both driving and passenger formats, expanding access to high-performance track experiences for a wide range of guests, from first-time drivers to those looking to build confidence and capability on track.

Commenting on the launch, Gianluca Pilot, Venue Experience Director at Yas Marina Circuit, said: “The Mercedes-AMG Driving Experience is about putting people directly into the heart of performance. Driving the AMG GT 63 Coupé on a Formula 1 circuit is incredibly powerful, whether you’re behind the wheel for the first time or building confidence on track. This experience is designed to be accessible, immersive, and memorable, giving guests a true sense of what Mercedes-AMG performance feels like in a world-class racing environment.”

Selvin Govender, Vice President and Director of Market Management MEA & SEA, Mercedes-Benz Cars Middle East; Mercedes-Benz General Distributors, said: “Putting customers on track in one of our most dynamic AMG models is where the brand comes to life. Yas Marina Circuit gives us the right setting to translate performance into a real driving experience. Together with EMC, we’re bringing the ‘AMG feeling’ closer to customers in a way that’s direct, engaging and true to what the brand stands for.”

Mohammad Almomani, General Manager, Emirates Motor Company, said: “This partnership offers EMC customers in Abu Dhabi a new way to experience the brand beyond the showroom and car ownership. The Mercedes-AMG Driving Experience at Yas Marina Circuit is a unique opportunity to get behind the wheel in a setting that showcases the car’s true character. It’s about creating experiences that are more personal, more engaging, and closer to what Mercedes-AMG represents.”

The Mercedes-AMG Driving Experience reflects Yas Marina Circuit’s continued focus on delivering brand-led, performance-driven experiences that go beyond viewing motorsport, placing guests directly behind the wheel.