The showroom was formally opened and guests were invited on a tour of its spaces, with the evening continuing as Ferraristi came together to celebrate their shared passion for the Prancing Horse. 

Conceived as a landmark destination for Ferrari owners and enthusiasts, the showroom combines contemporary elegance with an immersive brand experience, welcoming visitors into the world of Ferrari. 

Massimiliano Di Silvestre, Chief Commercial and Marketing Officer of Ferrari, said: "The opening of this showroom in Riyadh marks an important step for Ferrari in the Kingdom of Saudi Arabia and across the region. It is the first in Asia and the Middle East to express our new Corporate Identity, and it reflects our commitment to offering our clients an experience that matches the passion and craftsmanship behind every Ferrari."  

The ground floor houses the main display area, where the latest Ferrari models are presented beneath striking bespoke ceiling detailing. Alongside it is a dedicated configuration area, where clients can explore a curated selection of materials and finishes. A retractable shutter allows the space to be closed off entirely, creating a private setting in which clients can configure their Ferrari. 

The same area becomes a private delivery room, where new owners can celebrate taking possession of their car surrounded by their friends and family. 

The showroom also offers certified pre-owned vehicles from the Ferrari Approved programme, kept in a dedicated storage room. 

"This new showroom not only marks a milestone in our 28-year journey with Ferrari, but it also reflects our confidence in the Kingdom and its passionate community of Ferraristi," said Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic. "We wanted to create a true home for our clients, a place where they can experience the brand’s passion and heritage, and we look forward to welcoming them to Riyadh.” 

Designed as a home for the Ferrari community in the Kingdom, the showroom will host exclusive events, new model presentations and immersive brand experiences for Ferraristi. 

Saudi Arabia is an important market for Ferrari, and one of growing significance in the region. With a passionate and expanding community of Ferraristi, the Kingdom is a natural home for the brand's newest showroom concept. The opening in Riyadh reinforces Ferrari's long-term commitment to Saudi Arabia and to delivering an experience for its clients that reflects the brand's exclusivity, heritage and attention to detail. 

Ferrari invites clients and enthusiasts across the Kingdom to visit the new showroom in Riyadh and discover the space for themselves.