The 2026 edition marks a particularly significant moment: for the first time, MOMO presents itself as a single brand following the acquisition completed in 2025 by the Univergomma Group. A strategic step that has created a global player capable of offering a complete setup solution for the end user’s vehicle. Today, MOMO represents a unique proposition in the aftermarket sector, going beyond tires to include alloy wheels, steering wheels, tuning accessories, racing apparel, and a complete range of products dedicated to vehicle customization. At The Tire Cologne 2026, MOMO Tires will present an even broader tire range, with a particular focus on the All Season segment, currently the most dynamic sector of the European market, with over 180 sizes available. Thanks to investments made in recent months, the range has achieved extremely wide coverage, positioning itself among the most complete internationally. At the same time, major developments have also involved the summer and winter lines, with a significant increase in available SKUs to meet the needs of the European vehicle fleet, focusing production on high-rotation products. The industrial and production diversification strategies adopted in recent years now allow the brand to face current international scenarios related to anti-dumping policies and global market dynamics with greater strength and competitiveness. The alloy wheel division is also experiencing strong expansion. The Reds by MOMO brand has recently expanded its offering with new models designed for the aftermarket sector. Among them, the Shot! model, characterized by a clean and dynamic design with five sculpted spokes, and the Twist model, which introduces a sportier aesthetic and broader application coverage thanks to the future availability also in a 4-hole configuration. With these innovations, MOMO arrives in Cologne with an even more complete and competitive offering, reaffirming its commitment to supporting distributors and dealers with innovative, recognizable products aligned with market evolution.